Hello from the studio. Here’s what we’ve been thinking about, making and reading this month.
One page, honestly written
Every smooth project we have run started with a one-page brief: the problem, the audience, the measure of success, the budget and who decides.
What to leave out
Solutions. A brief that names the answer skips the most valuable part of the work.
Free template
Our one-page brand brief is free to download and print.
Until next month — the Alphure team.