Hello from the studio. Here’s what we’ve been thinking about, making and reading this month.
The hidden cost
Free pitch work looked like an investment. In practice it meant designing for a brief nobody had challenged yet, and losing weeks we could have spent on clients.
What we do instead
A paid two-week discovery sprint. Clients get research, a strategy and a direction they own, whether or not we continue together.
What changed
Fewer pitches, better projects and a team that spends its energy on real problems.
Until next month — the Alphure team.