Northwind Solar
A clear, confident identity that helped a solar developer close its Series B.
Investor site
Northwind Solar had a product SMEs loved and a brand nobody remembered. We rebuilt the story, the identity and the website — in six weeks, before their Series A.
Trusted by users. Invisible to everyone else.
The old site spoke in accountant jargon and looked like every other fintech: blue gradients, stock photos, vague promises.
Investors couldn’t tell what made Northwind Solar different, and shop owners bounced before reaching pricing.
Three decisions that shaped everything.
Speak like a shop owner
We rewrote every line in the language of the people using it — cash in, cash out, no jargon.
Warm, not corporate
A palette of paper, ink and marigold replaced the fintech blues. Calm, confident, local.
Show the product
Interactive explainers replaced stock photos, so visitors could see Northwind Solar working in seconds.
Before → after
For the first time, investors repeated our story back to us — word for word. That’s when we knew the rebrand worked.
Credits
- Creative direction
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- Design
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- Motion
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