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← The Frame  /  Issue #41 Sep 2026 1 min read 3 stories

AI answers are the new homepage

Answer engines quote pages that say clearly who they are for, what they do and what it costs. If your homepage is all slogans, there is nothing to quote.

Hello from the studio. Here’s what we’ve been thinking about, making and reading this month.

AEO in plain English

Answer engines quote pages that say clearly who they are for, what they do and what it costs. If your homepage is all slogans, there is nothing to quote.

5 schema wins

Organisation, Service, FAQPage, Article and BreadcrumbList. Five types of structured data that take an afternoon and help machines understand every page.

Tool: AI visibility checker

Ask the big assistants your customers’ questions once a month and log who gets cited. Our free tracking sheet makes it a ten-minute job.

Until next month — the Alphure team.