Most studios treat animation as the final coat of paint. We do the opposite: before a single layout is locked, we prototype how the page moves. It sounds backwards. It saves us weeks.
Movement is hierarchy
The eye follows motion before it reads type. Whatever moves first on a page becomes the most important thing on it, whether you meant it or not. So the order things arrive in is a design decision, not a development detail.
When we sketch motion first, we are really deciding what the visitor should notice first, second and third. The layout then has a job: to make that order feel natural.
Our process, start to finish
- Write the page as a list of moments, one sentence each.
- Block each moment in grey boxes and animate only position and opacity.
- Watch it at full speed, then at half speed, with someone who has never seen it.
- Only then design the real layout around the timing that worked.
If a transition needs explaining, it’s the wrong transition.
What it changes for clients
Clients see something that feels alive in week one, rather than a static mock that comes to life in week six. Feedback gets sharper, because people react to how a page feels, not just how it looks.
And developers get timing specs from day one, so nothing is improvised in the last sprint.