← All work / Case study 01
Fintech2026
Ledgerly
Making money feel human for 40,000 small businesses.
CLIENT
Ledgerly
SERVICES
Brand strategy
Identity · Web
Motion
Identity · Web
Motion
TIMELINE
6 weeks
LIVE SITE
ledgerly.app ↗HERO FILM — 2.39:1 FULL-BLEED LOOP
(01) Overview
Ledgerly had a product SMEs loved and a brand nobody remembered. We rebuilt the story, the identity and the website — in six weeks, before their Series A.
(02) Challenge
Trusted by users. Invisible to everyone else.
The old site spoke in accountant jargon and looked like every other fintech: blue gradients, stock photos, vague promises.
Investors couldn’t tell what made Ledgerly different, and shop owners bounced before reaching pricing.
72%
of visitors left before seeing pricing
1 in 9
could recall the brand name a day later
(03) Approach
Three decisions that shaped everything.
01
Speak like a shop owner
We rewrote every line in the language of the people using it — cash in, cash out, no jargon.
02
Warm, not corporate
A palette of paper, ink and marigold replaced the fintech blues. Calm, confident, local.
03
Show the product
Interactive explainers replaced stock photos, so visitors could see Ledgerly working in seconds.
(04) Identity
LOGO REVEAL / IDENTITY FILM
BRAND PALETTE
TYPOGRAPHY
Aa
Custom grotesk display · Inter for UI
(05) Website
Before → after
AFTER — NEW HOMEPAGE
BEFORE — OLD HOMEPAGE
Before
After
↔
MOBILE 01
MOBILE 02
MOBILE 03
(06) Results
+212%
Sign-ups in the first quarter
−48%
Bounce rate on the homepage
$12M
Series A closed after launch
6 wks
From kickoff to live
For the first time, investors repeated our story back to us — word for word. That’s when we knew the rebrand worked.
Credits
- Creative direction
- Name Surname
- Strategy
- Name Surname
- Design
- Name Surname
- Motion
- Name Surname
- Development
- Name Surname
- Producer
- Name Surname