People scroll past anything that looks like an advert. The ads that perform best for our clients look like posts from a person, not a brand.
Native beats polished
Phone-shot video, a face in the first second and captions burned in. Polished studio work still has a place, but it is rarely the creative that wins the first test.
Our testing rhythm
- Launch five hooks on the same offer.
- Kill the bottom three after a few days of spend.
- Write five new variations of the winner.
- Repeat every two weeks.
The hook is the ad. Everything after the first two seconds is a bonus.
Keep the brand, lose the gloss
Blending in does not mean going off-brand. Keep your colours, your tone of voice and your claims consistent. Just say them the way a customer would.