Notes fromthe edit suite.
Guides, templates and essays from the studio — free to read, steal and share.
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Landing pages that convert
The structure, copy and motion behind pages that feel directed — and convert like it.
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The 2027 playbook for agency-grade landing pages
Structure, copy and motion patterns behind pages that feel directed — and convert like it.
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Scroll cinema, honest pricing pages & a free Figma kit
The best sites this month didn’t scroll like documents — they played like short films. Each section had one idea, one movement and a clear cut to the next. We collected five we keep coming back to, and what each does well.
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Why we prototype motion before layouts
Movement defines hierarchy. Here’s our process, start to finish.
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What AI search means for your homepage
How to structure pages so ChatGPT and Google AI cite you.
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Next.js vs Webflow: an honest comparison
Which one fits your team, budget and roadmap.
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Naming a company
A five-step method we use in every naming sprint, plus trademark basics.
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Designing for Bangla and English, side by side
Bilingual typography lessons from projects in Dhaka.
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AI answers are the new homepage
Answer engines quote pages that say clearly who they are for, what they do and what it costs. If your homepage is all slogans, there is nothing to quote.
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Redesign without losing rankings
The redirect map and audit we run on every relaunch.
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Honest pricing pages convert better
Why showing a number builds more trust than hiding it.
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The brief is the product
A great brief saves weeks. Here’s what goes in one.
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Four-day Augusts, one year later
A year ago we tried four-day weeks every August. Output held steady, client satisfaction held steady, and the team came back in September with ideas instead of fatigue.
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Meta ads that don’t look like ads
Creative that blends in — and converts.
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Writing a great brief
What to include, what to skip, and a template agencies actually want to read.
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Designing for Bangla and English
Pair typefaces by colour and texture, not by family name. Set a paragraph in each script, squint and adjust until the greys match.
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SEO for founders
The 20% of SEO that drives 80% of results — no jargon required.
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The brief is the product
Every smooth project we have run started with a one-page brief: the problem, the audience, the measure of success, the budget and who decides.
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AEO: winning AI answers
How to get cited by ChatGPT, Perplexity and Google AI Overviews.
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Why we stopped doing spec work
Free pitch work looked like an investment. In practice it meant designing for a brief nobody had challenged yet, and losing weeks we could have spent on clients.
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Figma to Webflow
A handoff process our developers swear by — components, tokens and CMS.
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Pricing your agency
Fixed-scope pricing, retainers and how to stop under-charging.
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Motion with meaning
Easing, duration and choreography — make every animation earn its place.
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Templates & tools
Free downloads.
The same files we use with clients. No email wall.
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Frame Kit lite
120 production-ready components from the design system behind this website — with auto-layout, variables…